Essay on Television Broadcast News

In today’s journalistic world it is sometimes difficult to decipher between news broadcasts rendered as credible information as opposed to merely entertainment. It is safe to say that the media does have a responsibility in reporting the news truthfully and with honesty. As we begin to look more closely on the role of the News Media, local and national, we will find many interesting facets of the broadcasts to be analyzed. It is also expected that the media deliver news that is detailed, informative and credible.Unfortunately the content of the information sometimes broadcasts has other insignificant focuses such as, news regarding celebrities, entertainment (especially here in Los Angeles so close to Hollywood) and other tragic but unnecessary news. The content seems at times unimportant, weak, and falsely dramatic rather than a factual honest and necessary report of important occurrences local, national and international. At times the news seems more like a dramatic soap ope ra rather than news. Competion and monetary gain seems to drive the media to serve information that can be sometimes manipulated or sometimes just simply inappropriate.Another facet of the news media is the status of female anchors and reporters on network and local newscasts, which will be examined in this paper. It is important to note that the media has been known to be a field influenced by gender, racial and ethnic biases. These important topics will also be examined. It seems that the News Media is not very particular in choosing quality journalism these days. Some exceptions do exist although it seems that shows which function as informative shows are merely just entertainment and tabloid-like journalism.Such shows include, â€Å"Entertainment tonight†, â€Å"The E channel† programs, â€Å"Inside Edition†, and â€Å"Access Hollywood† to name a few. Even reality shows like â€Å"Cops† which are credible and reflect real life experiences are p ackaged for entertainment and sensationalist viewing. Also, when analyzing the role of local and national television broadcast news we still need to view the content of these programs with a grain of salt. News broadcasters are more influenced by events that will cause an immediate impact and sensational effect on the viewers than actual, credible and significant news.It is common for news broadcasters to begin the news  with such broadcasts covering such events as a â€Å"Wild Pursuit† or freeway car chase. Or, other such glamorized topics may include the arrest of famous actors or musicians whom have committed crimes. The O. J. Simpson case was a perfect example of such media frenzy or, the famous pop musician George Michaels being arrested for masturbating in the Beverly Hills Park restroom. How can the media choose to cover such insignificant events when the local areas, the nation or the international community has so many other important social, economical, political and humanitarian problems and events that are hardly addressed.Also, when we pursue to analyze the credibility of broadcasters, how are we sure that the information given to us is factual? Are we to believe everything that CNN reports is untainted and free of excessive nonfactual events and information? It would be justified to question the source of reported events and news stories. There has been so many times in which different views and different versions of the same story have been reported by varying news channels. Therefore it is sometimes difficult to decipher between fact or fiction and credible information or merely entertainment.It is also interesting to note that the media tries to maintain an air of social and political correctness when it comes to choosing its journalists although certain biases still due exists in the journalistic field. It is only in recent times that the news media has decided to hire more ethnically diverse journalists. Also in a field that had bee n mostly dominated by men, in recent times we have seen the hiring of more female anchors, reporters and journalists. Sometimes broadcasters use attractive journalists to gain the interest of the viewers.One of the most important TV news personalities of the last 40 years has been the famous Barbara Walters. She is one of the first women to gain acceptability and credibility from television news viewers. Also Christian Amanpour remains the first female TV broadcaster in our history who commands the same kind of respect as the long line of father figures that started with Murrow and continues with Rather, Brokaw and Jennings. Women journalists such as Walters and Amanpour have gained respect and stardom through many years of hard work and struggle through journalism.Nowadays, historic news stories have become the journalistic fast track to celebrity. And this happens so routinely that the search for the new media stars automatically built into coverage of the events themselves. Withi n hours of the attack on the World Trade Center, you could already hear people in the media world asking, â€Å"Who’s going to be made by this one? † Such celebrity came to female anchorwoman Ashleigh Banfield, a 33-year-old Canadian-born journalist when on September 11, Banfield covered groundzero in New York for MSNBC.Standing firm as she became coated with ash, network executives were so dazzled by her on-camera savvy that, although she had almost as little international knowledge as our president, they jetted her off to Pakistan, where she began anchoring the week-nightly news show â€Å"Region in Conflict. † Since then, she seems to have been everywhere for the cable channels covering a variety of important news stories and issues. A similar story occurred when Andrea Thompson made headlines when she recently revealed that she was quitting ABC’s â€Å"N. Y. P.D Blue† to do a three-month tryout at the CBS affiliate in Albuquerque, N. M. to beco me a TV anchorwoman. Shortly after Andrea Thompson was hired by the CNN as an anchor. The 39-year-old actress and model has said that she believes her skills as an actress are transferable to TV news, even though she does not have any background in journalism. Although it’s not a matter of acting the news, it’s hard to fake a journalism background if you do not have one. Again this proves how today’s news media functions more as entertainment than credible responsible journalism.Some may say that it does not take any journalism skill to read a news script, and most stations want an appealing person, so why not have a pretty person reading a copy of the news? Personally I believe that this is unfair to other journalists male or female who have pursued a career studying and experiencing modern journalism. It is unfair to hire â€Å"sexy† or â€Å"sexual –attractive† journalists to report the news when the most important factor is the content a nd truthfulness of the news itself. It may be appropriate to flaunt ones sexuality in the fictional soap opera or fictional TV show arena, but not in the modern journalistic forum.Gender and sexuality should not be a factor. It would be hopeful to expect the News Media to cover more events with greater importance and significance to all people rather than to use journalism as a form of entertainment for the masses. Furthermore, it seems to me that the actual event and truth in media shouldn’t be tainted by such factors such as gender, ethnicity, age or how one presents him or herself physically, the events and news topics covered should speak for themselves, not the other way around.

Chinas Ancient Dynastys

The government in ancient China was established by Dynasties. Dynasties were mostly a sequence of rulers or emperors from the same family. As I said, a Dynasty was ruled by an emperor. This emperor had total control of the land and would make all the final decisions. Some of the most popular Dynasties in china were: †¢Xia Dynasty About 1994 BCE – 1766 BCE †¢Shang Dynasty 1766 BCE – 1027 BCE †¢Zhou Dynasty 1122 BCE -256 BCE (skipped because Celeste did it) †¢Qin Dynasty 221 BCE – 206 BCE (skipped because Celeste did it) †¢ Han Dynasty 25 AD – 220 AD †¢Sui Dynasty 589 AD – 618 AD Ming Dynasty 1368 AD – 1644 AD †¢ Qing Dynasty 1644 AD – 1912 AD The Xia Dynasty was the first dynasty in the history of China. There is no real archeologal evidence of this dynasty but it is said to be that the Xia ruler was overthrown when he started mistreating his people. The first real evidence found was of the Shang Dynas ty. This dynasty mainly ruled the northern part of china, it was based a lot on agriculture like; millet, wheat, and barley were the primary crops grown. In addition to the crops, silkworms, pigs, dogs, sheep, and oxen were raised.Apart from this the Shang Dynasty also had a lot of income from metallurgy. Some things like bronze ships, weapons, and tools were found from that time. This dynasty was a society where the kind ruled over military forces. This was called an aristocratic class. Under this class came the priest class. The priests were mainly in charge of religion but also keeping records for the government! The religion in this dynasty was based on a worship of many gods, there were many gods but the main god was known as Shang Ti, the lord on high.The fall of the Shang dynasty was much like the Xia dynasty except the ruler wasn’t overthrown but killed by another smaller kingdom. After the civil war China had, which lead to the death of the leader Qin Shihuangdi, chi na was reunited by the rule of the Han dynasty. This dynasty is divided into two main times, the Western/Former Han (206 BC- 9AD) and the eastern/later Han (25-220 AD). The rules and the boundaries that the Qin dynasty put and then reinforced by the Han have shaped up Chinese culture.An example of this is the Western Han Capital, Chang’an, which in present day is called Shaanxi Province. It is a monumental urban center with places, residential wards, and two loud and big market areas. This Dynasty was where they established Confucianism. It was officially chosen over Legalism. After this Dynasty came the Sui dynasty. Under this Dynasty china was brought together again. This dynasty only lasted about 8 years, but there were a lot of things going on during this time. The Sui dynasty introduced china to new religions, such as Taoism and Buddhism.They weren’t official but people started to take notice in them. The one that people found most interesting was Buddhism, people valued it a lot. Another thing that happened, the Great Wall was repaired, and a canal system was built through china. The canal today is The Gran Canal. The Sui dynasty fell because of losses in the South Manchuria and Northern Korea. Once they were defeated rebels started taking over. Chu Yuan-Chang was the first guy to re gain control power over china since the Mongols had been ruling. This was when the Ming dynasty started.The Ming focused a lot on literature, schools, and justice systems. Apart from this they improved the Great Wall and the Grand Canal again! As they did so they divided china into 15 provinces, in each province there were 3 commissionaires. One commissioner was in charge of all the finances, another one was for military orders, and the last one was judicial matters. Eventually the financial commissioner got someone who ruled over him and supervised everything was going good. Over time the Ming dynasty got stronger and started spreading.They started taking over non Chinese lands and eventually defeated the Mongol tribe. Chinas army became so strong that over the first quarter of the 15th century China had influenced many places such as South Asia, India, and even Madagascar! After a period of time the Ming started to grow weak, so weak that the Dynasty couldn’t provide food for its people. This caused a rebellion from the population, the Manchurians saw this as a way in and offered help against the rebellions. Once the rebels were out, Manchurians refused to leave. Since the Ming was so weak, it had to move south.Like most previous invaders that came to China, they adapted pretty fast to this culture. The government was based on the Ming Dynasties government. Although it was based on the Ming, it was more centralized. There was a new institution called the Gran Council, it had both a Manchurian and a Chinese leader. The Grand Council would check and authorize political and military affairs that were lead by the emperor. Even after all this time the Ming had not given up yet and had kept fighting back but eventually; by the end of the 17 century the Manchurians finished them.The Manchurians became so powerful they controlled Manchuria, Mongolia, Xinxiang, and Tibet! Because of this other countries began to see China as a super power since it was controlled by Manchurians. During the population replaced/superseded the economic growth. Due to this the economy started to go down and decline. Because of this and because of foreign expansion the government funds were gone! They had used them all up. They had nothing left so they had to give into trading with the West. Their main trading partners were the French, the US, and the British.The British obviously wanted to gain a lot from trading with China so they started integrating Indian opium in their trades. This made Chinas silver reserves depleted. Apart from this there were still a few people who believed in the Han Dynasty who resented the Manchurians, which ca used a rebellion. Apart from this Manchurians became a way of imperial which causes even more rebellions. And especially once Western ideas started influencing in china people started adapting to them and this brought then Qing dynasty to an end.

Balancing Control in Management

In any kind of organization, management control and management styles are core representatives of the way the organization works and how the people within the organization interact. To have a positive and healthy organizational environment, a suitable and balanced management style is very important. An organization has many plans and tasks that it takes care of either on a day to day business or time specific projects. The kind of management control over these projects and the involvement of the manager along with the employees also plays a crucial part in how successful these tasks and projects are.Management in a business environment comprises a combination of the different theories of management styles and the actual implementation or the practice. it is extremely important of a task for an organization to find the right kind of business management style which would be suitable to the kind of environment and personality your organization or business has and should be given a lot o f time and a lot should be invested in it.This is important because knowing your weaknesses and working on them to make them your strong points and also highlighting the strong points of your personality can help the organization grow and enable smooth process of communication with the employees and other people of concern. (Daud, 2008) If you consider the management style that exercises a lot of control and power over the employees and where the management has a lot of emphasis on what is being done on projects, it is basically known as an autocratic style of leadership.In this style the manager wants to take care of everything by enforcing a lot of power and sometimes misusing his or her power. Here more power and trust is given in the hands of the boss or the manager rather than the employees themselves. Rather than making the employees feel a part of the decision or the process, the management tends to take care of all the important decisions and creates a very cold and unconcer ned environment for the employees to work in. The problems that arise in this kind of leadership are that there is no employee manager relationship.People are not motivated to work because they feel like they are working under a dictatorship and they have no say in what the organization does. There is no employee loyalty or sense of belonging. This kind of style does manage to get the work done but at the expense of the morale of the employees. Employees in these kinds of culture are generally dissatisfied and there is a high employee turnover which refers to the amount of employees that leave the organization. (Beam, 2008)When we talk about the management style that has an open environment and complete freedom is given to the employees to make their own decisions and to build a casual and open environment where there are no rules or there is no one to answer to, you are basically describing a democratic style of management. Here the management has very little influence over what th e employees are doing and there is no form of formal control or guidance over the employees. The employees are given maximum freedom of input in projects and plans of the organization.Although the final decision is still taken by the management in this style of control, the employees are efficiently involved in the process before these decisions are made. The problem with this kind of management is that it completely ignores one of the core aspects of management that is control. The lack of control can have serious consequences on the kind of output the employees produce. With some kind of control, the management is able to keep the employees on their toes and is able to produce the outcome on time.In this kind of democratic leadership, the environment is such that employees are happy to come and there is a sort of comfort and the employees feel like they are a part of the organization, however, the relaxed environment can be misused by the employees to the extent that their work ho lds less importance than building and maintaining relationships. (Daud, 2008) Now we realize how important it is to create a balance between these two very diverse styles of management and management control. so one of these alternatives is known as â€Å"the laissez fair management style†.This style is one approach that aims to strike a balance between the two different approaches by using the advantages and avoiding the disadvantages of both the democratic and autocratic styles of leadership. This is a more accommodating style of management, This approach gives a balanced amount of power to the employees by allowing them to give their input in the decision making process while giving the management the control over making the decisions on both the project and how the employees are performing over projects and plans.Here the employees is not shunned and is given a fair chance to participate but also is under the control of the management so that he or she is answerable for a nything that they are doing or any task that they have been assigned to do so to the upper management. This way the balanced environment of work and healthy employee and management relationship is also maintained. References Beam, J. (2008).What is Employee turnover, Retrieved on September 3, 2008 from http://www. wisegeek. com/what-is-employee-turnover. htm Daud, Naz (2008), Different Management Styles, Retrieved on September 3, 2008 from http://www. articlesbase. com/management-articles/different-business-management-styles-432524. html Windmueller, J. (1996). Conflict analysis and resolution bookshelf, Retrieved on September 3, 2008 from http://www. spcomm. uiuc. edu/projects/vta/vta021. 401

Working as General Practitioner How You Stop smoking in pregnant women Essay

Working as General Practitioner How You Stop smoking in pregnant women ( health Promotion cessation of smoking During Pregnency) - Essay Example The use of tobacco and oral contraceptives often leads to stroke, venous thrombosis, and pulmonary embolism. There is also a growing awareness of the smoking that occurs during pregnancy. Smoking during pregnancy has been associated with growth retardation of the fetus, increased infant death rate and sudden infant death syndrome. Not only does smoking by-products pass through the placental barrier but they also are transmitted to the baby in breast milk. Breast milk production is also often decreased when mom smokes. Statistics show that mothers who smoke are less likely to breast feed. [1] Therefore both mothers and babies miss out on the importance of this process. Infants who have been exposed to tobacco have an increased risk of low birth weight and death at the time of birth. Low birth weight babies can also be very prone to a number of disorders including learning disabilities, diminished attention span, and increased risk of medical problems. [1] There are also a number of birth defects that are associated with smoking during pregnancy. Those include cleft lip/palate, clubfoot and limb defects. Children’s risks continue with increased childhood infection, bronchitis, negative impact on the overall respiratory health and lung development. It causes a reduction in pulmonary function and development which affects ability to exercise later in life. Last, the fact that mother smokes increases the risk that the child will be a smoker. [1] Haslam and Draper (2001) published a white paper on the need to stop smoking in pregnancy. The Secretaries of State for Health published in 1998 a paper that was reviewed by Haslam. The target set at that time was to reduce the amount of smokers during pregnancy by 15% by the year of 2010. At the time semi-structured interviews were held with pregnant women who smoke in one practice. There were 40 participants. The aim was to understand what motivates someone who is pregnant to smoke. The age range of the

Comparative Analysis of Christianity and Islam Essay

Comparative Analysis of Christianity and Islam - Essay Example The essay "Comparative Analysis of Christianity and Islam" aims to develop a comparative analysis of the Christian and Muslim belief system or philosophies as pertains to the concept of spiritualism, and how the philosophies manifest themselves. The key questions suggested by James Sire in understanding the concept of worldview. A focus on the aspect of prime reality is important to start with. God is the prime reality for Christians while for the Muslims, it is Allah. God and Allah are perceived as the supernatural being that determines all conditions or situations that humans experience. Muslims have their prayer, referred to as Du’a, which seeks to ask Allah to heal the sick people. The prayer of Du’a can be traced from the Quran 21:83-84; the prayer of Prophet Ayyub. The verses state: â€Å"Truly distress has seized me, but You are Most Merciful of those that are merciful†. It is inscribed that the early Muslims would seek the advice of Prophet Muhammad whene ver they were sick. The prophet would thus recite one of these Du’as for them while touching the area of pain: â€Å"Oh Allah! The Sustainer of Mankind! Remove the illness, cure the disease. You are the One Who cures. There is no cure except Your cure. Grant us a cure that leaves no illness†. Christians also pray to their God to heal the sick. During the days of Jesus, he healed many people with prayer. Psalms 41:3 has the recognition of God as a healer. The verse notes: â€Å"The LORD sustains them on their sickbed and restores them from their bed of illness†.

The US senator - selection and role Research Paper

The US senator - selection and role - Research Paper Example The US Senate is called the Upper House of the United States Congress. Every State has two senators irrespective of its geographical area or population. The US Senate chamber is located in the north wing of the Capitol, Washington. The Senate enjoys a lot of nationally important powers; regarding approval of treaties, cabinet secretaries, military officers and federal judges and many more.Elections to the Senate are conducted on the Tuesday following the first Monday in November in even-numbered years. Each state of the US is represented by two senators. Before 1913, senators were selected by the legislatures of each state. However, after the 17th Amendment, popular election was made mandatory. The one who wins the highest number of votes is considered the winner. Before the 17th Amendment, Article 1, Section 3 of the Constitution allowed each state to select two senators. It seems that the purpose of the legislation makers was to enable the senators to function free from any pressur e the part of public. However, problems soon came up. For instance, the conflict between Democrats and Republican Party resulted in vacant senator seat in Indiana for two years. This was followed by innumerous cases of bribery and other unlawfulness. It was in 1911 that Senator Joseph Bristow suggested an amendment of the constitution that won huge support. As a result, the 17th amendment took birth which starts â€Å"The Senate of the United States shall be composed of two Senators fro each State, elected by the people thereof, for six years†¦Ã¢â‚¬  ... However, this opinion seems baseless as most popularly elected senators would have been elected as senators even without any amendment. So the assumption that the 17th amendment had any effect on the federal power seems baseless. Again, the assumption that state always opposes the federal power is baseless. In fact, it is a well-acknowledged fact that states are always on the run for more federal grants and are always dependent on it. However, certainly there are serious set backs of this amendment. Basic qualifications required to become a Senator There are three basic requirements put forward by Article 1, Section 3 of the Constitution. Firstly, the senator should be aged 30 years or more and secondly, the person should be a citizen of the United States for the past nine years and thirdly, should be presently residing in the state he or she wants to contest in. The 14th Amendment to the Constitution introduces provision to remove any senator who has acted against the State. Term of Service and benefits Each senator shall serve for a staggered six years term. However, the senators are divided into three classes in the senate and the service of one class expires after every two years. So, the election to one-third of the positions comes every two years. Each senator enjoys a lot of benefits starting from an annual salary of $ 174,000. In addition, they receive retirement and health benefits on retirement which are similar to other federal employees. The Senators representing state attitude The state division in the US is very crucial in the national politics. In such a huge country, it seems an impossible proposition to divide the national data and find state-wise patterns. Hence, giving the states equal representation in the Senate through their senators is

Research Methods and Perspectives ( International Relations ) Coursework

Research Methods and Perspectives ( International Relations ) - Coursework Example hers frame their studies on a particular subject like international relations, and thus form an appropriate problem statement and find solutions as part of the research work. The studies of these authors have stressed on the involvement of scientific aspects introduced in the understanding of social sciences in relation to the arguments associated with international relations (Dunne, Kurki & Smith, 2007, p.15). A business research deals with the research studies being associated with the world of business and management in reality. The theories of social sciences are also related to the business research methodologies to a large extent. The methods developed in the research studies reflect the relation that social scientists make use of such methods in deriving the relationships between the realities of the social aspects and the manner in which they might be realized. The role of the researcher is highly significant in this context. Some of the theories being used include the grand theories or middle-range theories where at times the theories might provide with limited research opportunities, in other cases being more elaborate and informative. The relevance of data is essential when hypothesis are formulated for researches. The relations between the theory and research can be derived by the deductive theory and the implications are obtained through the induction theory. The positivism th eory if research encompasses both the deductive and inductive aspects of research. In contrast to this is the interpretivism theory. Other theories include the realism, objectivism and other relative measures (Bryman & Bell, 2007, pp. 4-23). The research process of political science has a major significance in the understanding of international relations that has been reflected through the studies of McNabb. He focused on the different purposes based on which a research study is conducted including the exploration, description and explanation of the concerned topic. The study of

International Law Research Paper Example | Topics and Well Written Essays - 750 words

International Law - Research Paper Example The creator has a right over his â€Å"intellectual creation.† Pedreira of Lawyers.com expounds further that, intellectual property law protects the creative works of authors, composers, designers, and inventors from being pirated or copied without their consent. His intellectual property right over his creation or invention may be modified as when he enters into a license agreement. In such an agreement the creator gives someone permission to do a certain activity to or to use his intellectual creation. The firm that obtains the license agreement can now distribute the intellectual creation or â€Å"goods† within the domestic and international market. As the domestic and global operations of the small firm expands, demands increase and consequent production triples, the small firm might not be able to handle the costs for the same. The solution is to borrow capital. If there are insufficient investors from the country, it may become necessary to seek investors outside of the country. This is called foreign direct investment and is defined by Graham of Citibank â€Å"as a company from one country making a physical investment in buildings, machinery and equipments. Such investments require planning for the risks that will occur in your business.† Planning is crucial to the success of the endeavor. This process is called Managing risks. This necessitates insurance coverage to cover most if not all possible risk factors. Cruz (1982) defines International law as â€Å"that branch of public law which regulates the relations of states and of other entities which have been granted an international personality.† An article appearing in the Cornell University’s Law School’ website expounds on this definition. Accordingly, there is a public international law and a private one. Public International law refers to questions of rights between several nations; or questions between nations and the citizens of other nations.

The movers and shakers of american history Essay

The movers and shakers of american history - Essay Example In the politician’s role he had ensured long-term significance in the history of his nation. Henry Clay was a nineteenth century American politician and lawyer who was born in the year 1977. He is known in American history as a man with contradictory views. He was a devoted supporter of the Jeffersonian Republic Party, and during a major phase of his career he had focused on advocating Hamiltonian plan of economic development which he termed as the â€Å"American System†. The executive office had however always eluded him which is evident from the fact that he had fought for the post of American President four times in his lifetime and has inevitably always failed. As a politician, it has been assumed that he was guided mainly by lofty ambitions and envious nature. Although this gives a picture of an unprincipled political figure, he was nevertheless revered by most of his contemporaries. After studying the life of Henry Clay, it can be concluded that he had more political than economic impact on America. The restructuring of the industrial sector in America as the result of the American System introduced by Henry Clay contributed towards the country’s achievement of economic freedom from the British in 1825. In the early part of 19th century, there were severe conflicts between farm owners and industrial regions in America. Industrial sector was under extreme pressure from foreign competitors. In 1816, Clay introduced the â€Å"American System† that focused on â€Å"protective and selective tariffs for the good of the nation† (Skrabec, 13). He strongly advocated the role of capitalism on America’s destiny. Clay’s economic values were highly revered in Pennsylvania especially by German-American families in the coal regions. Clay’s American System was capitalism purely beneficial to the American economic system. Henry Clay believed that only a genuine democratic system can guarantee long-term success of

Marketing Analysis on Facebook Assignment Example | Topics and Well Written Essays - 5000 words

Marketing Analysis on Facebook - Assignment Example While the social networking sites are predominantly driven by individual actions as people are more or less free to use the platforms as they like. However, in some countries, the political environment is closed and the governments do not want people to interact freely on the social networking sites. There are clashes between the ideals of personal freedom and liberty of speech and local political and legal restrictions. China makes an excellent example for this issue, where the government monitors Internet activity of its citizens and also does not hesitate in hacking the social networking accounts or personal search data. While this is an extreme case, the difference in political ideologies across different countries does impact on the profitability and growth of the online organizations, and especially the online social networking organizations like Facebook. In addition, the cyber security laws and cyber privacy laws are different across different countries which make an organiza tion Facebook vulnerable to legal or social problems. While the Facebook model is basically based on the Western concepts of personal freedom and absolute privacy, different regions of the world do not conform to these ideals. As can be seen from the latest statistics, Facebook’s more than half members are now from countries in Asia and Latin America. However, the problems related to legal and political interference are not restricted to the politically closed countries or countries with non-democratically elected governments. There are several instances where European countries like Germany and France have objected to the use of the personal data by Facebook to target advertisements (Simpson, 2012) to the customers as a violation of their countries laws. While competitors like search engines like Google too face similar political legal issues, the concerns are magnified for social networking sites (Harwood, 2009). This is because, the account holders on the social networking sites are not really looking for buying or selling something as their primary objective (which may be the case with a large number of users on search engines), and keeping in touch with friends and acquaintances is all that they desire. The invasion of privacy in the case of social networking sites is more acutely felt than it is on the search Engines, and hence the political and legal ramifications are more intense (Cashmore, 2010). Economic Environment The business models of online organizations, be it the search engines or the social networking sites, differ from the brick and mortar businesses and this implies that the revenues and growth models in the Internet sector too is different (Cashmore, 2010).The social networking models are largely dependent on their large loyal customer bases to attract advertisers. Another way of remaining competitive is to increase the spend of the individual users. However, the increase in sales or revenues is often offset by the large cost inlays that are needed for the massive scale of operations (Keatin, 2012). The costs are associated largely with capacity building and obtaining more applications to attract more spend per user. So, while the social networking model has the potential to scale up quickly and generate large revenues,

Thoughts on THX 1138 Research Paper Example | Topics and Well Written Essays - 2750 words

Thoughts on THX 1138 - Research Paper Example The film depicts a dystopian future; workers are mandatory to take drugs to suppress their emotions and sexual desires in the way of their jobs. The plot of the move focuses on the worker THX 1138, a magnum manipulator who works in an operating cell 94107 with hundreds of other people. The plot of the film depicts that THX 1138 did not deliberately choose this job, and he was assigned the job. THX 1138 stops taking the drug and is suddenly influx with the emotion that leads him to a sexual encounter to with his roommate ‘Luh’. When THX is found involved in an emotional and illegal moment of passion, THX is imprisoned by the political dissident ‘Sen’ (Donald Pleasance) before he tries to escape. It is difficult to describe the amazing and fascinating experience in the film as it is focused on the visual and aural details. George Lucas describes the film (THX 1138) as an experience of sight and sound. The underground city of the film portrays everything in the film with the white, stark, bleak and nothing. All characters in the underground city are almost identical dressed up with white clothing, shaved head bald and identified with prefix followed by a number. Life in the film is controlled and monitored by computers and video cameras. In addition, the film portrays dark rooms as surveillance rooms that are darkened in order to view walls and the monitoring system of the city. The environment in the film is overlaid with the blueish-white glow and the mixture of stark white environment of the video monitors and the numeric computer records. On the contrary, the film depicts unimaginative sights, intense silence, echoes, hiss and the distorted radio sounds of people talking about the control of the workers and surveillance in the drones and clatters of machine. Also, the film illustrates intense controlling and monitoring of the surveillance over the populous by an unknown controller. It ends with a devastating and terrifying effect. Ind ividuality The film THX 1138 demonstrates the absolute loss of individuality and humanity. Internal forces without any leaders drive the entire society in the film (Telotte). Every activity in the film is carried out under intense observation and heavy surveillance; no one makes decision whereas no one else is charged. The robot police in the film enforces laws; laws are being argued by the lawyers, but the decisions made are computed (Telotte). According to Mike O’Neal, THX 1138 demonstrates a society where the society is not lead by any leaders. On the other hand, people are incapable to make independent actions. The film exhibits a society where law requires perfect compliance. Everyone in the society is subjected to perform with perfection (Douglas). Therefore, every worker is kept under heavy sedation by persuading these workers with the use of severe mind-altering drugs (Douglas). None of the workers can question the use of drugs; if any of them question their place the y are indoctrinate with the belief in Ohm (the God) that condemns individuality of the person and states that people are created for the masses (Telotte). The use of the elements allows every person in the society to perform their tasks mindlessly and efficiency (Douglas). Demonstrating that the society is no longer driven

The Allied Occupation of Japan Essay Example for Free

The Allied Occupation of Japan Essay In 1945, to end the Pacific war, Operations Olympic and Coronet, America’s proposed landings on Kyushu and the Tokyo Plain were the largest amphibious invasions ever planned. Thomas M. Huber: Pastel: Deception in the Invasion of Japan Command and General staff college, 1988 {www-cgsc. army. mil/carl/resources/csi/huber2/huber2. asp} The allied forces successfully invaded Japan and imparted values and ethics of democracy in Asia. The success measure is evident, exemplified and argued through various contexts. One it stopped the creation of a Draconian empire in Asia whose onset was the 1937 invasion of China. Shillony 1981: p 87. Brute force and escalation due to self atonement and belief that supremacy through war is power doomed the Japanese and was what the allied forces sought to destroy. Japan was defeated militarily. There deaths of over one and half million soldiers and hundreds of thousands of civilians were a blow to the empires magnum strength in Asia. Bailey, Paul J. 1996 Post War Japan: 1945 to present: The American interregnum p 22 . Though an atrocity to human life, militarily and as per the objectives of the allied invasion, this was a successful war. They won it and Japan when it withered to the onslaught conceded defeat and called on to the forces for a truce. ‘Japan was the only major nation in the world which had never been invaded’ Russell Brines: Macarthur’s Japan, 1948. p 13 It is within this context refutation of the win is made subjective. Within the Japanese empire, there was collective rebellion and repulse to accept defeat due to the implications. A split is seen to have emerged and a struggle to stop the emperor speech by some of the generals is indicative of the remaining strength of the Japanese army. By the end of 1941 Japan had completed a decade of planned industrial expansion and could look back upon a period of considerable achievement. Industrial output had risen from six billion yen in 1930 to thirty billion in 1941. To destroy this and that, was heavily demoralizing and they were defeated not due to the military power but the loss of kin and gains they had made. Jerome B Cohen: Japans Economy in War and Reconstruction. 1995 {pg1} it is arguably correct, that the success was only based on the physiological within the leadership structure of the empire. ‘The army insisted on the continuation of the war while prime minister Suzuki advised acceptance of the surrender terms†¦. Despite a desperate attempt by a few middle ranking officers from the imperial guards division in Tokyo on the night of 14the august to destroy the recordings of the emperors surrender speech, the broadcast went ahead. Bailey, Paul J. 1996 Post War Japan: 1945 to present: The American interregnum {pg 25} This proves, there was still military might in Japan and they would have escalated but a demoralised leader and generals due to the human suffering and loss of lives by innocent humans caved in to the terms of the surrender. However, this cannot be vilified since, it seen from the assertions and collective analysis by the context of Nakamura, Takafusa. 1990. The Post-war Japanese Economy: Its Development and Structure, the Americans, a key player in the allied forces, made the breaking up Japanese economic structures through the principals of Zaibastu dissolution. ‘The purpose of the Zaibastu resolution†¦. Is to destroy Japans military power both physiologically and institutionally’ this dimensional perspective is proving of political weakening and infiltration of Japans key and integral structures. It is indicative of a successful defeat. Nakamura, Takafusa. The Post-war Japanese Economy: Its Development and Structure: Economic democratization 1990 p 25 The principal objective of the Allied forces was to stop and reform the Japanese escalation. They made it possible and due to diversified interest, the objectives of the allied forces shifted based on each country’s policy on the war and Asia. It within this context the split of economic policies between the Union Soviet Socialist Republic and the United States is offset. USSR was instrumental in creating a Korea issue as its interest while from the spoils of Japan, the Americans made economic and military positions in Asia. Japans recipient nature after the war is indicative of its dissolved might and its pro United States policies. The recipient nature developed from the brute force of the American forces in the war and the final blow that was the atomic bomb that led to deaths of thousands of innocent civilians. This also signifies that, the Japanese had gone further in the war to form a formidable force whose strength could not be eased and only a political demoralization strategy within military options would create that opportunity, hence the brute action by the United States. Subsequently, the post-war Japan policies and principals all correlate with assertions which deem the allied forces won the war ‘the externally imposed occupation reforms greatly changed the fixed system of the pre-war Japanese economy and ended by preparing a rich soil not only for democratization but also for economic growth’ Nakamura, Takafusa. The Post-war Japanese Economy: Its Development and Structure: The post war Japanese economy1990. p 48 . Based on this fact, the essence of the invasion and its effectiveness in imparting or rather inducing policies and structures of the allied forces political and economic systems is within this context then. Beyond reasonable doubt, this was a complete and successful invasion. Factual evidence of the invasion and its extremes of success are seen in the Japanese leaders acceding to American war demands and surrender instructions. Based on the President Truman and the great general, in the Asian conflict General McArthur, principles on the Japanese escalation, prowess and economic structures, the Japanese had to go into the sea, board the US naval ship USS Missouri and sign the peace accord that made them safe than sorry in the naval ship. H. Passin, The Occupational: Some reflections, in C Gluck and S Graudbard, Showa: the Japan of Hirohito, 1992 p 108 In his explication of these events Passin is emphatic about the brute of the Americans. They assume the polity of the Japanese who had imbued themselves with extreme gusto, gist and were drunk with power. According to Passin the Americans showed off during the signing of the treaty. The subsequent course of events led to demilitarization of Japan, an ethic fact that shows Japan had been incapacitated and completely taken over. Further economic restructuring using America policies and reforming the country political and judicial system is indicative of the vast influence and filtration of the Japanese by the Americans deep in to their social economics, tradition and religious structures. The question of how long the American occupation and restructuring of the Japanese socio-political- economic structures would last was ambiguous then as Passin implies. It is long term and this often spells the question of whether these American policies are a continuation of the occupation. Seen from his virtues, Passin seems to admit hypothetically that the occupation was a long-term one and that the effects and the continuity was not parametrical hence no projections would ratify nor assume the end of the era. ‘Will the reforms last or will they disappear as soon as we leave? ’ this is and was then a fair question, but is it answerable? Despite all the fanfare and futurology we cannot really predict the future in any degree of complexity. H. Passin, The Occupational: Some reflections, in C Gluck and S Graudbard, Showa: the Japan of Hirohito, New York: Norton 1992 pg 125 . Another agreement with the purge is seen within the Robert Wolfe context. ‘In the interim, the basic policies regarding the removal of Japans wartime leadership had been translated into a far-reaching directive to the Japanese Government entitled Removal and Exclusion of Undesirable Personnel from Public Office’ Robert Wolfe, Americans as Proconsuls: United States Government in Germany and Japan, 1944-1952 p 188 Passin revisits the Zaibastu issue sceptically and quite emphatically. The Zaibastu principle is a proliferation like principle. All the structures of the economy and the legislative structures are brought to their knees through disintegrating them and making military and economic stability not to withstand any slight implication. According to Passin, the dissolution was controversial. ‘The dissolution of the Zaibastu remains the most controversial of the occupational measures with respect to its desirability and its effectiveness’ H. Passin, The Occupational: Some reflections, in C Gluck and S Graudbard, Showa: the Japan of Hirohito, New York: Norton 1992 pg 117 He is empathic in context. He is seeking to moralize the Zaibastu as a structure which was not only an integral Japanese economic and social stability pillar but also the basis of both. Evident is the aspect of powerlessness of the Japanese in this comment. It is practically impossible to bring about Japan based policy within this conflict period and the Americans and their allies are not only prejudiced against the structures that supported the brute Japan but also ready to destroy them. Japan within this context is displayed as a nabbed culprit who has no choice but to tow the line to get any reprieve or empathy but first has to undergo phases of self realism and reconstruction of moral authority over his self. The profoundness of the wining and the success is measurable within this perspective. What Passin implies is that Japan was now a pawn, a completely incapacitated nation. ‘The occupation penetration into even the most intimate of Japanese institutions, the family, parental authority†¦. was no mere exercise of missionary impulse’ H. Passin, The Occupational: Some reflections, in C Gluck and S Graudbard, Showa: the Japan of Hirohito, New York: Norton 1992 pg 117 What would further clarify the porous-ness of the Japanese nation under the American and allied forces? Within this ethical projection of the penetration, Japan is merely under the forces, rule and legislation of the occupier. It is not refutable, it is factual, the truth. Japan was conquered and it surrendered and it then caved in. Its structures were destroyed and the occupier built his within and made them the Japanese institutions which had and still use the same values and ethics to run. Without making the war the basis of success, it’s the objectives of the war that vilify the win. The draconian Japan was contained. The allied forces stopped the emergence of an Asian kingdom led by the Japanese and their ruthlessness. A regional conflict then was ensuing and the Japanese were instrumental in stifling and frustrating efforts of all well wishers. Containing Japan was moral and loosing the war would have led to regional imbalance. The discourse is contextual and this is seen through Robert E Edward variable assertions about American policies or post war Japan and the quite intricate policy administrations to avert shift of Japanese community trust on the new structures of peace, democracy and political inclination and stop possible uprising to oppose these new structures. To justify and prove that the allied forces won the war, Edwards says ‘American victory was a vindication of their own political institutions and ideals’ Ward, Robert E. 1987. Conclusion, in R. E. Ward and Y. Sakamoto (eds), Democratising Japan: the Allied Occupation {pg 397} , it is a case of proving the war was won and that there was escalation in the win and this was incorporation of the American policies into the Japanese system. The perspectives of the Japanese were and have been an Asian economic progress. As seen in the context of, Morris-Suzuki, Tessa. Invisible countries: Japan and the Asian dream {online} Japan sought to have an empire that would make it to the realm of military and economic strength and prowess. However it was the principles and modus that contradicted and dissented with the international community then hence the successful invasion of Japan by the allied forces to stop its escalation in principal. Sources Thomas M. Huber: Pastel: Deception in the Invasion of Japan Command and General staff college, 1988 {www-cgsc. army. mil/carl/resources/csi/huber2/huber2. asp} -Shillony 1981:87

Market and company overview of pret a manger

Market and company overview of pret a manger Prà ªt a Manger established in 1986 by two college friends Sinclair Beecham and Julian Metcalfe (who also is the founder of Itsu sushi bar/restaurant). It is a UK based sandwich retailer, which now is an international business (Prà ªt). They named the company Prà ªt a Manger, which in French means ready to eat (see Appendix 1.0) Rix (2004) states, a product is a set of tangible attributes in an identifiable form and he adds, each product is identified by a commonly understood descriptive (p. 199). Prà ªt produces sandwiches, filled baguettes, soup, salad and coffee. It also prepares desserts, muffins (the American variety), cakes, and croissants. Some locations also serve sushi and noodles. Prà ªt has a range of vegetarian options including roasted vegetable sandwiches and hummus wraps. In marketing though, customers seek to purchase its quality and benefits (Rix, 2004). Prà ªt essentially provides fresh fast food made with natural ingredients. They are passionate about freshness all food is made fresh in the shop on the day of purchase. Sandwiches are packaged in paperboard rather than sealed plastic, to emphasise that they are fresh and cannot be kept overnight. Some packaging contains recipes for some of their products; these are for people who want to make sandwiches like Prà ªts for themselves. Mor eover, Prà ªt also provides a delivery service for orders over  £30 minimum. Service can be identified as activities that meet customers needs or wants solely on intangible benefits (Rix, 2004). Their services are excellent; the staff are friendly, always greet with civility, approachable and enthusiastic, which makes their customers feel welcome (ref). Rix (2004) states Marketers are increasingly being faced with a choice between profitably satisfying the wants of their customers and complying with the wishes of various other groups in the community (p. 5). Prà ªt is aimed at the middle to upper class including white-collar workers and businessmen and women who use it regularly to have a coffee before work, especially the City type customers (ref). Therefore, Prà ªt stores are normally found near the train or tube stations, affluent places such as Canary Wharf, and cities such as Central London. These are places where will be more consumers that they are targeting at. Prets competitors include Starbucks, Costa, Nero and Eat. Relatively speaking, Starbucks is the biggest competitor since it is the largest coffeehouse business in the world. Companies that anticipate changes in consumer behaviour and respond with new gods and services are likely to achieve long-term health and profitability. But companies that change consumer behaviour have the opportunity to make major breakthroughs in new markets and industries (Hoffman et al. 2005) Already there are about 240 Prà ªt shops, which are mainly based in the UK. Statistically, their yearly turnover is approximately  £270 million a year (see Appendix 1.1) Task 1 P 1.1 Situation Analysis A thorough analysis of the situation in which the firm finds itself serves as the basis for identifying opportunities to satisfy unfulfilled customer needs (City of London Academy, Edition 1). Need to be changed One of procedures of the marketing planning is the marketing audit, which plays a huge part that constantly is being conducted throughout the whole process. It is to study internal factors, while also anticipates stakeholders and external factors. The Chartered Institute of Marketing says: Carrying out the marketing audit provides the opportunity to review and appraise your whole marketing activity, enabling you to assess past and present performance as well as to provide the basis for evaluating possible future courses of action. (year) Marketing audit breaks down into two categories: The microenvironment is the forces close to the company that affect its ability to serve its customers (Kotler et al. 1998, pp. 885-886). This is focusing on the internal business experiences, where an organization has a complete control, giving this opportunity to improve the business. The macro-environment is the larger societal forces that affect the whole microenvironment (Kotler et al. 1998, pp. 885-886). This is the external factors, where a business barely or has absolute no control on, that changes may adversely affect the organisation. (ref) SWOT analysis is a method, which came from the research conducted at Stanford Research Institute. It draws all the evidence from several analytical techniques used, provides basic useful information of developing the business, marketing objectives or aims and new products into the market. Prà ªt undertakes a SWOT analysis, which its abbreviation is Strengths, the strong features and positions of the company, Weaknesses, where the company needs to improve in order to maintain the best image of the business as possible internal issues, Opportunities, where the company can grab chances to better themselves and to expand their reputation, and Threats, where the company relish challenges that may affect the business external issues (Rix, 2004). Example of SWOT analysis is shown below: Table 1: (1.1 Explanation of SWOT analysis) Strengths Non-stop producing new products. Often do offers. Prices are cheap and affordable. Always create new advertisements. Services are fast and easy. Weaknesses Products are not healthy. Advertise unhealthy products i.e. burgers Contributes to obesity. Loaded with sugar. Opportunities Exploitation of interest in healthier eating. Sponsoring could help the business their sales. Home deliveries service Threats International exchange rate Increasing labours wages Competitors pricing Competitors invent similar products, might be better. Source: The researcher PEST is an analysis of external factors, generally considered to be outside the control of a business. The PEST analysis is to identify both presents and futures opportunities and threats. PEST stands for Political; Economic; Social and Technology (ref). Clear explanation of each of these are shown in the following: Table 2: (1.1 Explanation of PEST) Political These are factors that are controlled by the government policies. Economic These factors are related to political and are concerned about interest rates, exchange rate, economic growth and income levels. Social Concerning the factors of age, size of families, healthy lifestyle and religions. Technology Factors concern such as computers, machineries, motor vehicles etc. Source: The researcher P 1.2 A mission or vision statement is a statement that provides a signpost of where your business aims to be in the future (Chartered Institute of Marketing, ). Choose better one A mission statement has to be concise and explicitly explain that provides a clear view of Prà ªts intention to customers and stakeholders, what is their business and who their customers are. It also provides motivation within the organization, helps them to focus on accomplishing their objectives (ref). This helps marketer to make informed decisions of suitable strategies and programs. Here are the two mission statements of Prà ªt: Turnover currently  £270 million: to increase 9% within 2 years time. To expand wider and open new stores this year: 3 new stores to be opened in Birmingham, (BBC News, 2010). According to media sources, Prà ªts turnover is constantly increased in the recent years. Although economic crisis has just ended, nonetheless the business somehow managed to make profits. This shows that the businesss financial situation is stable and secure. Table 3: (1.2 Marketing Mix for Prà ªt a Manager) Product Hoi sin Duck Wrap is a Cantonese style of wrap Prà ªt does. Inside the wrap has shredded roast duck, hoisin sauce, red onions, cucumber, leaf spinach and a touch of mayo in a tortilla wrap. The wrap contains nuts, sesame free, dairy free, GM free and high protein, which keeps customers full longer. Every single Pret store has its own kitchen, they make the product every single purchase day, to make sure it is fresh and healthy. Those left unsold at the end of the day, they will not be re-sold, but will be collected by the charities, and then given to those are homeless. Price This product quite pricey due to the qualities it contains, which cost  £2.95 each. This can be cost plus pricing, average cost of the product and service plus a profit margin; it has a high mark-up. Place The channels of distribution of this product will be service providers to consumers, as well as direct marketing through the website so the consumers can shop at home, but minimum of  £30. This product sells in a clean and pleasant environment, affluent places like the city, where the market targets will perform the desire behaviour. Usually during lunchtime, when this product can be purchased the most. Promotion Prà ªt promotes the product through word of mouth by informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Sales staff often plays an important role in word of mouth. This promotion also includes leaflets, shop windows, and its own website, targeting at older group, middle and upper class groups. Source: wesite SWOT analysis is used to get something in the right position in the market and help in companys strategic planning. It must be done before Prà ªts product (Hoi Sin Duck Wrap) is launched and at regular intervals after that, also needs to spend resources to maximize profit and minimise potential threat (ref). The following table shows the SWOT analysis of Prà ªt that may influence their sales of the new product. Table 4: (1.2 SWOT Analysis for Prà ªt a Manager) Strengths Prà ªt is well known for handmade sandwiches, which are made with natural ingredients, and immaculate service, which the quality of products and customers are the companys priorities. The business also does delivery service that other sandwich bars do not provide, as well as online order. Thus, these advantages may aid to gain repeat sales of Hoi Sin Duck Wrap. Weaknesses Prà ªt is considerably to be one of the most expensive sandwich bars in the world. This also means that the business only has certain target audience and stores can be found in affluent areas only. Prà ªt stores are generally small that unable to provide sufficient seats for customers to eat in. Thus, the sales of Hoi Sin Duck Wrap will not be expectedly high. Opportunities Prà ªt does not franchise. The business could take this opportunity to franchise out; not only Prà ªt can gain popularity, the business can also earn some fees from franchising! Prà ªt does not involve a lot of advertisements. Advertising plays a major part in every organization Prà ªt should seriously think about advertisements on television and newspapers etc. Thus, Hoi Sin Duck Wrap is highly unreachable. Threats The risk of competitors entering the market. Competitors such as Starbucks often distribute discount vouchers. Customers are aware of the price and generally; they tend to go for cheaper options. Thus, Hoi Sin Duck Wraps product life cycle is predictably short. Source: website Prà ªt must consider on the external environment influences, which may have impact on its product. It is a strategic planning technique that provides a useful framework for analysing the environmental pressure on Prà ªt and its product (ref). Table 5: (1.2 PEST for Prà ªt a Manager) Political Economic Social Technology Source: The researcher Task 2 P 2.1 Marketing Barriers Barriers are vague obstacles that tend to thwart a marketing plan and unable to pass messages to external stakeholders. A marketer needs to understand and identify each of the barriers that they are confronting, in order to avoid scuppering the plan. Marketers generally realise these barriers when they manage to envisage a business is not growing or a prolonged unstable position (ref). These barriers can be both internal and external, and all must take into account: Not knowing your product Lack of knowledge in a businesss product and what services the business can provide to their customers can be an immense barrier to the business success. There will be no guarantee, security, customer loyalty, and number of complaints will increase, the business is ineffectual and needs improvement immediately. Whilst the business competitors understand their products, this can adversely affect the business turnover and repeat sales will not occur. Not knowing your competition If a researcher does not know where a business stands and positions of the business competitors, it is highly unlikely that the business can topple its competitors. Competitors study and observe their own competitors. This will give competitors the ideas how to better their performance. Gradually, competitors successfully satisfy customers and therefore eventually, the business will be ceased. Not understanding the market A product is ready to enter the market. However, if a researcher does not know what a business segmentations are can cause problems to the sales campaign. If the researcher does not know where these segments are, which segment should be regarded and disregarded, the marketing plan will not be effective. It is also concerned with costs. For example, the researcher does not study the environment for the business products, high premises cost, electricity and gas, the business will have no the potential to reach the top. Capital requirements The amount of financial resources that every new business enters a market is immense. Businesses such as manufacturing industries and building constructions are required extortionate machineries in order to run its business. Investments can also occur to existing businesses. For instance, investing in new product: finance availability for research and development, production, marketing etc. The investment risk is great, therefore creates barrier. However, there is a prospect of overthrowing the business competitors. Government policy This is concerned with macro-environment. Government policies sometimes are forced to halt competition. For example, laws and regulations such as product testing regulations, global warming and limits on access to raw materials can inhibit the growth of competitions due to licensing requirements. P 2.2 Solutions for marketing barriers Knowing your product It is vital to understand wholly and study what products and services that Prà ªt are providing, how they are functioned and any most recent information that a marketer should know. This will guide the marketer to the right direction and helps to plan a marketing strategy. Having knowledge of the companys products can laden relationships with customers, suppliers and other stakeholders. For instance, customers expectations will be made, therefore sales enhance. Suppliers will be delighted to supply, as Prà ªt seems stable and able to meet payments on time. Knowing your competition It is important to know and learn about competitors. Competitors can be one of keys to a Prà ªts achievement, as researchers can study and observe the business competitors to acknowledge its weaknesses, opportunities and threats. This consists of competitive pricing, niche market availability, promotion, advertisements and other relevant useful information that can be learned. Understanding your market Researchers must know what are the target groups and who prà ªt is selling its products to. To conduct a market research can help researchers to understand the specific target audience and customers expectations in terms of price and quality. Methods of market research can be primary and/or secondary, quantitative and/or qualitative. Internet is a very effective tool that can help Prà ªt to overcome its barriers. Information and data that are needed can mostly be found online. Also, if researchers are struggling, good guidelines can also be found on the Internet. Until researchers are fulfilled with the results, decisions are then made and subsequently, implement a marketing plan. Task 3 P 3.1 In competitive world, companies need to produce new products to satisfy customer needs. A company cannot expect to continue growth or to maximise profit by relying exclusively on its existing products. The company must retain to control its market by continuous product innovation that involves complete new product development, product improvement, which is to discover different ways in improving existing products effectively, and imitative products, which means a copied product that is already exist in the market by other companies. It is essential to know how to manage a new product, which goes through its life cycle (Kotler et al., year) Every product has its life cycle, showing how long a product will last for. Product life cycle is the phases a product goes through from its introduction to its final decline (ref). The product life cycle has five main phases: Table 6: (3.1 Product Life Cycle) Induction This is the starting point, where a product has just begun its sales life. There is usually no profit making due to higher cost of marketing and development. Growth This is the period when a products sales has just set to rise, and the cost begins to fall due to economies of scale the more consumers purchase the product, the quicker the product will run out, therefore the more quantities of the product will be supplied by the suppliers. Maturity A sale is expanding at a slower rate and profits are soaring. More and more consumers purchase the product. The pricing may be lower due to greater competition. Saturation A market is begun to fall due to many other similar products, better products, out of date etc. The product will not be produced as much as it used to. Decline The ending of a product where the sales cannot survive again, therefore the price will be reduced more. The product then is withdrawn. Source: author , date Hoi Sin Duck Wrap is a product, which has been developed and marketed to Prets customers, and is currently market leader. Still as the researcher knowledge, there is no market follower for this product. Kotler et al. (year) believe a product tends to develop, improve and modify through research, as well as to identify, create and deliver the new product that has not emerged in the market yet. Every business must have its segmentation and targeting, its own branding and knowing relationship marketing in order to innovate flawlessly and increase demand. Segmentation technique is separated a market into groups, where there will be different segments requires and different market approaches. It is concerned on understanding customers lifestyles, preferences and aspirations. This can help businesses to find out what consumers are expected and their needs in order to develop products and increase overall demand. ACORN and MOSIAC help to identify groups consumers who are willing to purchase, therefore there will be a market for each product. Table 7: (3.1 Segmentation) ACORN A Classification Of Residential Neighborhoods, is a tool used to identify and understand the population and the demand for products and services. Businesses use this information to identify consumers needs and try to target at more consumers. Also identifying consumers age, income, employment, and type of holidays they go for etc. CACI Information Services develops classification of residential areas, market analysis and provides information. MOSIAC This is another classification to identify household types by combination of credit history, share ownership, postcode data etc. This can help businesses what type of characteristics they are aiming at. Source: author, date Segmentation technique also includes geographic, demographic, and psychographic. This can be developed so that it can create an effective marketing plan. Geographic This is a method to identify customer behavior information, such as consumer density, past purchasing behaviors etc, which may differ from other countries. Demographic This uses population factors based on variables such as age, gender family size, income, occupation, education, religion, race and nationality (ACORN). Psychographic A breakdown of consumers according to different characteristics, including the attitudes expectations and activities of consumers, their interests and lifestyles. Source: author, date Task 4 P 4.1 Marketing ethical is related to or concerning morals, justice or duty, based on ideas of right and wrong. Rules or laws that have already been set, everyday we make any decision may consider on those principles (Baker, 2006). There two main approaches in ethical identified by Rix (2004) are rules approach and outcomes approach. Rules approach is otherwise known as deontological. It is when rules must be strictly adhered, despite of the outcome. Rix (2004) states trust is one of the main keys of ethical rules in marketing. For instance, a products appearance is deceptive that lures a customer into purchasing the product, although it does not physically harm the customer is still ethically wrong. Likewise a company intends to maximise profit by conducting unethical approaches, such as making redundancies without a reason, the action is regard as unethical (Rix, 2004). Outcomes approach is otherwise known as teleological. It is occurred when an outcome is seemingly good and bad, dependi ng on the outcome prospective. For instance, Tesco brings a product into the market, but other groceries have had the product in the market already. Tesco set an unreasonable price for the product that is much lower than other competitors, which competitors accuse Tesco of unethical pricing. A contrary point of view from Tesco, that the outcome is beneficial to its stakeholders. If this action stays on, it may produce a greater amount of good than damaging others (Rix, 2004). P 4.2 Marketing mix is a tool that a company has the complete control. There are 4 main elements (4ps) in marketing mix, which are product, price, place and promotion. The fifth P, which is people, sometimes is added to demonstrate the relationship with customers. 2 further Ps are usually added within service industry, which are process and physical evidence (Lancaster and Reynolds, 1999). Conclusion

Programs to rehabilitate young offenders

Programs to rehabilitate young offenders The intent of this dissertation is to explore the current shaping of the youth justice system and also to explore the programs that are in place to help rehabilitate young offenders who have been placed in young offender institutes. This research will discuss and examine the effectiveness of these programs put in place for young people who are in custody to help prevent them from re-offending once they are in the community. In 2006 the number of prisoners under the age of 21 years in England and Wales stood at 11, 672 and 2,528 of those where children (juveniles). In the past decade or maybe more the number of children and young people entering the penal custody in England and Wales has increased very significantly. It is believed that at least 85 percent of juvenile prisoners are held in Young Offender Institutions (YOI). Young offender institutes are described as specialist penal facilities which are usually managed by the prison service. These institutions are designed for prisoners aged 15-20 years. In these institutions male juvenile prisoners these are from the ages of (15-17 years) are normally detained separately from young adult offenders those who are 18- 20 years old. There are some exceptions to this rule which can at times be applied to female juvenile prisoners (Goldson and Muncie 2006). In England and Wales there is a total of 17 young offender institutes and 13 of those establishments ar e for males and the remaining 4 are dedicated for females up to the age of 17 years (www.yjb.gov.uk ). There are so many explanations which come in to light when it comes to the rise of crime among young people. The aim of the writer is to explore and evaluate the true prevalence youth re-offending and the issues and risk factors that underpin the rehabilitation of people in custody and how effective the rehabilitation programs put in place for young people are. Firstly the literature review will consider relevant viewing the topic of the current model and thinking of the youth justice system. It will also begin by looking at the history of youth imprisonment. Chapter two will explore the programs in place for young people in custody geared towards their rehabilitation. Chapter three will describe and analyse the methodology used in acquiring data. In the fourth chapter the writer will evaluate the rehabilitative programs/the initiatives found in young offenders institutions. The writer will conclude by discussing and summarising the findings and making and future recommendations for future practice. PART TWO: LITERATURE REVIEW The main legislation governing the youth justice system is the Crime and Disorder Act 1998, which sets out the systems primary aim which is to prevent offending and re-offending by children and young people. The 1998 Act developed the Youth Justice Board and also the Youth Offending Teams which can be found in every local authority in England and Wales. It is the belief that the main aim of the youth justice system is to prevent offending and re-offending by young people and children (National Audit Office, 2010). It is said that they are four arguments which are put forward for the use of custodial sentencing for young people these are Rehabilitation, Deterrence, Incapacitation and Retribution. Bateman et al (2005) suggests that the argument for Rehabilitation is that the prison should be able to deal with the underlying problems in a way that offenders who remain in the community can not be dealt with. Deterrence it is claimed has both individual and general forms. It is suggested that the presence and use of custodial institutions will prevent young people from committing crimes that might send them to serve custodial sentences. According to the individual form it is expected that custody will discourage those who experience it from committing any more crime so they can avoid further incarceration. Incapacitation is an argument which proposes that if young people who offend are removed off the streets, then they can not offend and so youth crime will reduce. Retribution is an argument which is sometimes used as a rationale for the use of custody. The person who commits the crime is made to pay for the crime they committed. However it is the belief that there is little effect in punishment unless it changes a persons subsequent behaviour (Bateman et al, 2005). Exploring the legislative history of youth justice and the development of the youth justice practice from 1997 onwards. Until 1908 there was no separate court which dealt with young offenders. The children act 1908 was developed and this led to the creation of the juvenile courts, however these courts were presided over by the same magistrates who sat in the adult courts and their formation showed very little understanding of the reasons why children and young people commit crime and also that the needs of children and young people who stand before the courts may be different from those of adults (Dugmore et al, 2006). According to Dugmore et al (2006) it was stated that it could be argued that there was some confusion which arouse at the inception stage between the different approaches which needed to be used when dealing with those children and young people who had committed offences and also those who where just in need of care. The 1908 Childrens Act gave the court authority over both care and criminal issues. Due to the judicial body having control over both the depraved (criminals) and the deprived (children in care) this Act gave birth to the system paying more attention to the process of distinguishing between the different types of young people who came before the juvenile justice system and by difference we mean those young people who deserved to be punished and those young people in need of help and care. The next momentous piece of legislation is the Children and Young Persons Act 1933. Goldson (2008) stated that: This Act aimed to strengthen certain enactments relating to young persons under the age 18 years in particular and The Children and young persons Act 1933 acted and revised measures relating to the protection of and employment of children generally and to criminal proceedings in particular. According to Dugmore (2006), the Act was passed as a result of the Maloney committee (Home office, 1927) which contained a blend of positivist and classicist explanations in children and young people. In this report, it was stated that law breaking was seen as a deliberate act of defiance, which had to be dealt with in the formality of the court and its Sanctions. However, it is recognised that delinquent behaviour may be caused by environmental and psychological factors that were beyond the young persons control. The 1933 Act played an important role in establishing what became known by many professionals such as social workers and others as the Welfare principle, however, Goldson (2008) suggests that much of this large and important legislation has since been transformed or discontinued. Even though this seems to be the case some of the sections of this 1933 legislation is still valuable and better still a majority it was very much still in use until recently. Section 44 of the Act is still regarded as very important for children and young people in court proceedings this is because it states in this section that the court shall have regard to the welfare of the child or young person who stands before it this principle also applies to the crown prosecution service and it is considered to be a weak principle compared to the paramouncy principle which is in 1989 Children Act. It was sated in this Act that the childs welfare must be the factor which determines the courts decision when it comes to the upbringing of a child (Goldson, 2008). Goldson (2008) stated that it was suggested that the duty to have regard means that consideration is provided with regards to the interests of the child or young person, the crown and youth magistrates courts can legally give precedence to other interests such as the need to prevent re-offending and to protect the public. However, this legislation stressed the need for the Juvenile courts to deal with children separately and whilst treating them differently. The Ingle by Report (1960) which is known as the report of the Home Office Departmental Committee on Children and Young persons was responded to by the Government through the introduction of a new piece of legislation which is the Children and Young persons Act 1963 and this legislation is mainly applicable to England and Wales. There are two provisions of this act and number one is concerned with the age of criminal responsibility meaning the minimum age of which a child may be charged with a criminal offence. In this report, it was recommended that age for criminal responsibility in both England and Wales should be raised from 8 to 12 years with the responsibility of a further rise to 13 to 14 at some time in the future. However the then Conservative government refused and by way of compromise increased the age of responsibility to 10. The Children and Young Persons Act 1969 according to Pickford (2006) is considered to be the most welfare orientated established with regards to the treatment of juvenile offenders. This Act was introduced by the Labour government which was in power at that time. It is stated that some of the more welfare orientated provisions of the Act such as the proposal to allow local authorities to deal with juvenile delinquents by using methods such as supervision, arranging care and raising the age of criminal responsibility to 14. These proposals never came into force due to the incoming Conservative government which refused to implement these ideas, however during that same period in Scotland there was little opposition to the Welfare Model of youth justice as proposed by the Kilbrandon in Scotland (Home office, 1964) as cited in (Pickford, 2006). The 1969 Act granted the criminal court the power to pass a criminal sanction on a young person that in effect amounted to a welfare provision the criminal care order which was abolished in 1989. In this sentence both the deprive and the depraved became one and the welfare measure became a criminal sanction (Muncie, 2004). It is stated by Pickford et al (2006) that this legislation created greater powers of discretion for social work but did nothing to stem a rising flow of custodial disposals. Exploring the Current model of the youth justice policy and philosophy Many academics such as Fionda (2005) and stated that one case in 1993 known as the James Bulger case who was killed by two 10-year-old boys changed the opinion of the public and the direction of the youth justice policy in relation to young offenders. The belief is that the shock of the public which was largely fuelled by the media following the case led to a moral panic about how children and young people were breaking the law Cohen (1973). Some academics for example Jenks (1996) argued that the Bulger case led to the death of childhood innocence and the subsequent demonisation of youth. It is suggested that due to this realisation, children were no longer considered too pure and innocent they were now considered capable of the worst kind of evil ever imagined. The idea that children were born innocent and so need to be protected from a society that is corrupt was abandoned and society adopted the notion that children are born capable of evil and need to be controlled (Hendricks, 2002). Academics such as Brown (2005) have agreed that the medias portrayal of young offenders allegedly being treated softly by the juvenile justice system swung the political and publics opinion towards a period of getting tough on youth criminality. Public statistics suggest that the number of young offenders aged 10 to 17 found guilty r cautioned of an indictable offence fell by 30percent between 1987 and 1997. According to Nacro (1999) since 1987, the number of male juvenile offenders has fallen by 33% and female young offenders by 17%. Pickford (2006) highlighted that the frenzy about the problem of youth crime appears to make little sense when the statistical data for that period analysed. The number of young people receiving custodial sentences during that period rose, whilst the number of young offenders detained under sentence fell by approximately 50 per cent between 1980 and 1993. Statistics show that these figures then rose up by at least 56 per cent in the four years leading u p to 1997. Together with the hysteria caused by the media the rise in the figures worked well with the development of a definition called persistent offender over this era and also the getting tough policies which related to the individuals put in this category. In the run up to the 1997 electione political debate surrounding the general election promised a law and order agenda from all major parties. Labours promise was to get tough on crime as well as the causes of crime and this included youth crime. In this period the government in power (Labour Party) established a youth crime task force and the momentum for reform of the criminal justice continued. As a result of this reform seven consultation papers were released and five of those papers related directly to youth justice. These five consultation paper relating to youth justice where published by New Labour after its election to government in1997 setting out its proposals for reform (Pickford, 2006). The 1998 Act was passed as a result of those seven papers. The Act was passed by the New Labour government to provide a root and branch overhaul of the youth justice system, which was to be implemented over a number years following the establishment of and feedback from pilot schemes and pathway sites, which tested the ground of the new reforms (Goldson, 2008). Bateman et al (2005) stated that according to the then Homer secretary Jack Straw the Crime and Disorder Act 1998 represented one of the most radical shake up of youth justice in 30 years. The Criminal justice provisions promised victims of crime a voice in the outcome of criminal cases, while the new civil measures offered to empower middle England by handing it the legal and administrative means to re-establish order and civility in its communities. The entire system was to be vigorously managed at a local level to ensure that it all joined up and offered best value to the public. Section 37 of the 1998 Act emphasized the primary aim of prevent and it states that: It shall be the principal aim of the youth justice system to prevent offending by children and young people (Goldson, 2008). Under this section a duty is placed on all personnel working within the youth justice area to have regard to this very important aim while carrying out their duties. The Home office Juvenile Offenders Unit in order to deliver this principal aim set out a number of key objectives are: Encouragement of reparation. Reinforcement of parental responsibilities. Intervention into risk factors including family, social, personal and health factors. Tackling delays- halving how long it takes for young offenders to be passed from arrest to sentence from an average of 142 days in 1996 to a target of 71 days. Confronting the young offenders with the consequences of their offending and encouraging responsibility for actions. Introduction of a new range of penalties in order to enable those who enforce punishments to punish in proportion to the seriousness and persistence of offending. The Crime and Disorder Act 1998 set out six key themes which would assist with achieving the objectives set out above. Section 41 of the act related to the national framework and it set up a framework for the national Youth Justice Boards operation this was aim at encouraging and monitoring nationwide consistency in the implementation of the system of youth justice whilst ensuring goods standards for good practice and good delivery of the service. Section 73 established a new detention and training order which was implemented in April 2000. This order is claimed to be a constructive and flexible custodial sentence with a clear focus on preventing re-offending behaviour. The order can be used by both youth and crown courts in respect of all young offenders under the age of 18years who have been found guilty of an offence that if committed by an adult would be an imprisonable offence. The sentence is split into two half is spent in detention and the other half under supervision is the community (Dugmore, 2006). Section 8 of the act created a parenting order made applicable to the parents of those convicted offenders under the Criminal Justice Act 1991. The new order combines requirements of parents to fit in with their individual situation. However the order may place specific responsibilities on a parent such as ensuring their child attends school everyday. Section 6 and 7 encourages the development of local partnerships to provide a method for identifying Crime and Disorder problems within a local framework in a particular area. Section 67 brought in the reparation order which was designed to help young people who offend to face up to the consequences of their offending behaviour. Section 69, 11, 14 and 65 all of these orders are to do with tackling offending behaviour and providing early intervention for young people (Dugmore, 2006). The Youth Justice Criminal Evidence Act 1999 which was amended by the Powers of The criminal Courts Act 2000 helped achieve the proposals of reform which were outlined in the 1997 White Paper No more excuses (Home Office, 1997d). It is said by Crawford et al (2003) that the act created what is known as a referral order which was compulsory and meant for young people convicted for the first time. With this referral order, a young person is referred to a youth offender panel (YOP) which consists of members of the local community and it is put together by youth offendings teams. This order can be served for periods of between 3 months to a year. Under this order, a contract is drawn up with the young offender and their parents specifying the details of the order. The contracts are made specifically to suit the needs of the young person involved. The referral order is also designed to address the young persons offending behaviour in order to help prevent them from re-offending. The order must include preparation and can at time involve community work, contact with the victim, mediation and participation in education programmes or individual activities. The belief is that once the order is completed, the young persons offence has been spent for the purpose of the Rehabilitation of Offenders Act 1974. Other significant legislative changes Fionda (2005) suggests that following the 1998 and 1999 Acts there has been no statute specifically addressing youth justice practice that has been passed, meaning that many of the reforms are still being considered to be fairly new by experienced youth justice practitioners. However there have been other statutes which have been passed which cover criminal justice and these have had impact on youth disorder and criminal justice procedures. Youth imprisonment within its current model and philosophy The writer Jewkes (2010) suggested that in contemporary Britain there has been an emergence of the adultified child and this is due to the high rate teenage pregnancies, children winning the right to divorce their parents, children being tried in adult courts and many more. It is argued that in England and Wales children are criminalized at a much earlier age and also they are more inclined to lock children up, compared to other countries such as Belgium, Austria, France and many others. It is claimed that in England and Wales twice as many children are put into custody (Goldson, 2003). According to jewkes (2010) one could claim that since the teenage rebellions of the 1980s and 1960s, the age at which young people may be designated folk devils has decreased. However since the beginning of 1990s there have been regular reports about the pre-teenage children committing very serious offences such as burglary, rape and many others (Jewkes, 2010). The age of criminal responsibility in England and Wales is 10 years which means anyone aged 10 and above can be held criminally responsible for their actions. Between 2000- 2010 provisional data showed that young people have committed 201,800 offences even though they make up only 11 percent of the population which is above the age of criminal responsibility. It is estimated that offending by all young people cost the economy 8.5 11 billion pounds in 2009 alone. The crimes most committed by young offenders and which they are commonly convicted of are theft and violence. However even though these young people havent been offending for a long time compared to adult offenders it has been noted that at least a third of those young offenders been previously been convicted, warned or reprimanded in relation to an offence (National Audit Office, 2010). It is claimed by the National Audit Office (2010) that they has been a 14 percent reduction in the number of young people held in custody over a duration of five years. Although at times in some cases the use custody is deemed necessary, it is the belief that custody is of limited effectiveness in reducing re-offending behaviour and is considered to be the most expensive sentencing option. It is said that Youth Justice Board is meeting its objective to reduce custody numbers partly through the use of other means which encourage caseworkers to recommend community sentences. CHAPTER TWO: METHODOLOGY In order to gain further knowledge regarding youth offending rehabilitation and imprisonment of young people, the secondary data utilised for this work includes, reports, internet sources, papers, journal articles, textbooks and reports published by the Home Office, Nacro. There are a vast number of ways that data can be obtained. As suggested by Clifford and Gough (1990) when considering the data collection, method selected is compatible and appropriate to both the aims and the theoretical framework being used by the study. METHODS FOR DATA COLLECTION There are two major approaches to gather information these are secondary data and primary data. This study will use secondary data because it is readily available and it takes less time than using primary data. Primary research is very time consuming in terms of establishing samples, arranging and completing interviews, and the collecting and processing data. It is stated by Bryman (2008) that secondary data is the most common research method used by social science researchers today. According to Bryman (2008, p296) secondary data involves the processing of data that has already been collected by other parties or researchers. With this method of research, researchers will consult previous studies and findings such as books, reports, appropriate internet sources such as Youth Justice Board, Nacro, Her Majestys Inspectorate of Prisons, journals and many more. Academic books, journal articles and reports used throughout this dissertation, provided an excellent method of gathering secondary data from well established and respected authors for example Professor John Muncie, Tim Bateman and Professor Pitts. Literature suggests that most secondary data uses qualitative methods, so the research method used would be mainly qualitative. However, qualitative methods aim to study people in their natural social settings and to collect naturally occurring data. Qualitative describes in words rather than numbers. This is opposed to quantitative data which as the manipulation of numerical data through statistical procedures for the purpose of describing phenomena or assessing the magnitude and reliability of relationships among them (Bryman, 2008). Quantitative allows us to see when, where and which social conditions are most likely to create the situations in which young offenders find themselves which in turn encourage them to offend. Qualitative methods on the other hand, can help us develop an understanding of the complexities of young peoples behaviour attitudes and in the context of their experiences whilst in custody in preparation for when they are released back into the community. Qualitative method is for this current study because quantitative research is more concerned with collecting and analysis of data that focus on numbers and frequencies rather than on experience or meaning. In contrast to the research topic, qualitative method helps to develop an understanding of young peoples attitudes, experiences and feelings. As noted they are many reasons why young people re-offend and why custody is used as method of rehabilitation. Understanding these reasons will be a key target for researchers if we are to understand issues around custody, rehabilitation programmes and re-offending of young people in the future. ETHICAL ISSUES Ethical issues had to be taken into account, even though the writer did not use primary research in the study. There is a procedure which requires all participants of the research to give informed consent before conducting any research. Participants must be fully made aware of the nature and procedures of the research. The information given during interviews must remain confidential and not presented to those not directly involved in the study. The British Sociology of Criminologys guidelines on ethics for researchers have been consulted and no ethical issues were noted in relation to the nature of this secondary research project. CHAPTER THREE: OFFENDING BEHAVOIUR PROGRAMMES The main task for youth justice managers and practitioners is to make certain the selection of offender oriented programmes which have been proven to be mainly effective or at least show that in the future they can chive the main goal. Bloom (2006) formulated some questions which are central to the assessment of what works he states What social programs, policies and interventions work? For whom do they work, and under what conditions? And why do they work- or fall short? (Bloom, 2006). What are the offending behaviour programmes? One could claim that that there are two fundamental ways in which to change a young persons behaviour by changing either or both the environment in which he or she hangs or lives in and also by changing the actual individual. It has been highlighted that the most important cause of criminality amongst young people who offend is their individual characteristics whilst for others it is their environment be it the community, home life and much more (Wikstrrom et al, 2008). COGNITIVE BEHAVIOURAL THEARPY (CBT) The idea of CBT is that if you can change the way a person be it male or female perceives and thinks about the social settings they come across and their actions, you can change that persons behaviour. This prevention model suggests that cognition is significant for behaviour and short-term interventions can change young peoples cognition in a way that significantly impacts their offending (Wikstrom et al, 2007). CBT is a fairly new intervention type which has began from advances in the understanding of the role of internal cognition in the expression of external behaviours. In the past three decades according to Leschied (2002) cognitive science and neuropsychology have advanced rapidly bringing a new awareness of how the ways in which persons feel and think influences how they react to the settings in which they take part. This progression is claimed to have revolutionised thinking in the field of criminology. The study of the causes of crime has extended to the causal chain from internal to environmental influences through attention and perception. It is suggested that successfully influencing elements in behaviour and crime causation can have significant and a long-term impact on how individuals choose to act (Wikstrom, 2006). CBT is built around the idea that cognition affects behaviour which also includes offending behaviour. It is believed that individuals have the capacity to monitor and adapt their ways of thinking, which can change how they react to those settings. Hollin (1990) extended this theory by suggesting that offenders may think and feel differently than non-offenders and that this difference in cognition may be the causal link to their offending behaviour. However there are many different types of cognitive behavioural interventions which aim to correct distorted, deficient and dysfunctional cognition which may reinforce offending behaviour by teaching new cognitive skills such as self awareness, moral reasoning, interpersonal perception and many more which increase awareness of the link between thought processes and maladaptive behaviours, and support an individuals ability to actively change those processes in a more positive way (Wilson et al, 2005). Coyle (2005) stated that cognitive behavioural interventions can affect different areas of cognition and behaviour example which may be target are for example decision making, emotional characteristics of behaviour. Areas which are commonly addressed by CBT are victim impact, anger management, moral reasoning social skills training cognitive restructuring, relapse prevention and much more. Cognitive behavioural therapy (CBT) within Young Offender Institutions (YOI). Wilson et al (2005) states that within Young offender institutions CBTs are usually delivered in groups of 8 to 12 offenders. One of the most commonly use interventions applied in YOI are Moral Reconation Therapy (MRT), which is a moral reasoning intervention, which targets moral developments and is delivered in groups of between 10 and 15 participants, Reasoning and Rehabilitation (RR), a cognitive skills training intervention, which is delivered in groups of six to eight participants. There are also other therapies which according to Kurtz (2002) are deemed to be popular and effective these therapies include Aggression Replacement Training (ART), which include anger management, moral reasoning elements and other cognitive skills training interventions, which target awareness of thinking patterns, the perceived legitimacy of offending behaviour and problem solving skills to encourage consideration of alternatives. MULTI-SYSTEMIC THERAPY (MST) MST focuses on the need for changes in an offenders immediate social environments such as their family. School and peer environments, the aim is to help reduce or prevent their problematic behaviour and offending. It is the belief that offenders do not act in a social vacuum and their criminality is an outcome of their interaction with the social environment. It is claimed for example that it may be easier to change an offenders moral values and habits that support law breaking by also changing those aspects of the individuals environment that may influence or support such values (Wikstrom and Treiber, 2008). The writer Borduin et al (2003) said that MST was developed specifically to treat youths with serious offending and behaviour problems. MST is aimed youths aged between 10-17 years. It is individualised intervention programme which is intensive and targets the social systems in which a young person who offends operates. MST views offending behaviour as a consequence of the link between individuals and the external systems in which they partake in socially. The primary goal for MST is to promote multi-faceted change in individual, school, neighbourhood and familial variables which influence offending There are two theoretical explanations of which MST draws up, the first is Bronfenbrenners human ecology theory which suggests that there is a link b