BMW group essays

BMW group essays Bayerische Motoren Werke, more known as BMW was founded in 1916 in Germany. The company specialized in making automobiles, motorcycles and software. The first mentioned was to become their main funding source, accounting for nearly 75 per cent of the companys sales. They were to become one of the top automobile makers in Europe. BMWs road to success has not been an easy one! During World War One the company was established to manufacture engines; in 1945 they were still leading manufacturer of aero-engines in Germany. When World War Two came to an end, the aero-engine market and BMWs capital equipment was under serious threat. Since Germany lost the war, the demand for aero-engines was temporarily non-existent. Even if there would be a demand, they would not get a part of it since BMWs main factory was now in the Soviet occupation zone. Trying to survive, BMW concentrated on automobile production, but without a focus, offering a wide range of cars. They produced everything from small bubble cars to limousines but failed to meet the markets demand. Facing bankruptcy in 1959, BMW found a powerful shareholder, Herbert Quandt. He would help the company to get things right again and only a couple years later they launched BMW 1500. This car helped BMW automobile brand to establish a reputation for engineering excellence. Today it is hard to single out a specific factor that contributed to the success that have made BMW one of the most profitable automobile manufacturers in the world. Therefore we will take a closer look into those factors in our description and analysis of BMW automobiles. The problem statement in this case and also considered as a future problem for the BMW group: How will they manage to retain their top position in the automobile industry on their own, without being forced to become a part of a merger or get acquisitioned? ...